Oh, Germans...

VW apparently offers a variety of naming options on their vehicles. This one is the "Bon Jovi" Golf (I think). You can also get a "Pink Floyd", and several others.

No one was able to tell me what you get other than a small decal on the side of the car. There was certainly no leopard-print, nor did we hear Livin' on a Prayer emanating from anywhere inside the car.